That's because it's a lot of work for Google to determine nuances of images, especially since their image parsing still isn't the best. Google claims that there's no tangible benefit to using unique images over non-unique images. In some instances, the person you sourced the image from stole the "stock" photon, and the actual copyright holder pursues you for its use.Īnd, on top of all of that, it's still not unique! The Search Engine's Word.In some instances, the stock photo site might attack you for violating a license, which you may or may not have violated unknowingly.It requires attribution, often with a link, to a site you might not want to link to (the stock photo site). On the other hand, the potential drawbacks include: If you use a stock photo, the benefits are simple: it's easy, it's quick, and it fills a hole in your content marketing. In my post about image copyright, I mentioned that Getty Images is very aggressive with monetizing their stock images and pursuing violations to their convoluted terms of use viciously. That second one is the main point I want to discuss. Stock images can potentially get you in trouble.Stock images are used across many different sites and, typically, aren't adding much value on their own.The way I see it, there are two main reasons not to use stock or non-unique images in your blog posts. I enjoy this particular study because of all of the confounding variables that make it unscientific. This one, for example, theorizes that unoriginal images are better because of how Google groups sites. Whether it's unique, stock, or relevant or not, it all measures equally across the algorithm as far as Google is willing to state publicly. So, the official word is that Google doesn't care what the image is. "By adding more context around images, results can become much more useful, which can lead to higher-quality traffic to your site." – Google Developers. The question is, does Google align with what I say? However, including images of any type will help more than if you avoid images altogether. I've talked before about how stock images don't help your blog the same way as unique ones do. One of the primary discussions surrounding images in blog posts is their uniqueness. The "Google Effort" Theory Images: Unique Vs.
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